The 2024 State of Mental Health Marketing Report

Brought to you by Beacon Media + Marketing and Mental Health Marketing Conference

Gain instant access to unparalleled insights into the state of Mental Health Marketing.

The 2024 State of Mental Health Marketing Report contains never-before-seen data from hundreds of surveys gathered and benchmarking statistics across the industry. 

In our report, you’ll discover data on: 

  • Marketing Budgets and expectations for 2024. 
  • The top marketing challenges mental and behavioral health clinics are facing in the new year 
  • First time seen benchmark data on average Cost Per Lead utilizing Meta and Google Ads. 
  • Best performing marketing investments to attract new clients…. 
  • …And much, much more. 


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The 2024 State of Mental Health Marketing Report contains never-before-seen data from hundreds of surveys gathered and benchmarking statistics across the industry. 

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"As marketers in this era, we are walking through an unprecedented time of change. We are transitioning from the information age to the intelligence age. Mental and Behavioral Health clinics need more and expect more personalized intelligence to grow and scale their practices and serve their clients well. It’s not just the data that’s important, but how we utilize it to make a positive impact.”
Jennifer Christensen
CMO Beacon Media + Marketing